Data Privacy Lab's Technology in Government (TIG) and Topics in Privacy (TIP) series
Monday, March 3, 2014, 2:30pm – 4:00pm
Room K354, CGIS Knafel, 1737 Cambridge Street, Cambridge MA 02138
Title: "Progress and Privacy: Bitter Enemies or Strong Allies?"
Discussant: Scott Howe, CEO of Acxiom, one of world's largest data brokers
Progressive marketers cry, "We need data!" Privacy advocates challenge, "Stop the sharing!" But is there another view — where consumer data can be used for compelling marketing programs, without compromising personal privacy? Join Scott Howe, Acxiom CEO and President, as he discusses how progress and privacy can, and should, go hand in hand. You’ll learn how Acxiom, and companies like it, gather and use consumer data. He will also give an update on Acxiom's aboutthedata.com — the first consumer portal for viewing and managing personal marketing data. Finally, he will offer his frank opinions on recent Congressional investigations of data brokers — and the potential for future government regulation.