March 2013

Latanya Sweeney on "Discrimination in Online Ad Delivery" in ACM Queue

Check out Co-PI Latanya Sweeney's new article on "Discrimination in Online Ad Delivery" in ACM Queue.

Google ads, black names and white names, racial discrimination, and click advertising


Do online ads suggestive of arrest records appear more often with searches of black-sounding names than white-sounding names? What is a black-sounding name or white-sounding name, anyway? How many more times would an ad have to appear adversely affecting one racial group for it to be considered discrimination? Is Read more about Latanya Sweeney on "Discrimination in Online Ad Delivery" in ACM Queue