Latanya Sweeney on "Discrimination in Online Ad Delivery" in ACM Queue

Check out Co-PI Latanya Sweeney's new article on "Discrimination in Online Ad Delivery" in ACM Queue.

Google ads, black names and white names, racial discrimination, and click advertising

Do online ads suggestive of arrest records appear more often with searches of black-sounding names than white-sounding names? What is a black-sounding name or white-sounding name, anyway? How many more times would an ad have to appear adversely affecting one racial group for it to be considered discrimination? Is online activity so ubiquitous that computer scientists have to think about societal consequences such as structural racism in technology design? If so, how is this technology to be built? Let's take a scientific dive into online ad delivery to find answers.